App Solutions for Every Pain Point

We build adtech solutions that challenge the status quo – and help app businesses reach and exceed their goals. It’s all about growing ad revenue, user base, and retention metrics.
All 1 Interview Mass Appeal Podcast Mobile Data Mobile Games Monetization Programmatic Ads User Acquisition
Latest Articles
1
6 Things You Didn’t Know about Your Crypto User Base 
louisa
November 07, 2024 | 5 min read
purple decorative image for episode 4 of Mass Appeal podcast
Mass Appeal Podcast
Improving the Performance of Free-to-Play Games
Carly Ostasiewski & Jonas Thiemann
February 19, 2024 | 2 min read
two young people sat down on ground holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
Nilsu Basar | February 13, 2024 | 5 min read
young man smiling at camera with decorative illustrations around him
Mass Appeal Podcast
Optionality: The Future of Loyalty in Mobile Apps
Artem Saldaev | February 12, 2024 | 2 min read
young man with beard smiling into camera with incons showing playtime and coins and a phone screen
Monetization
How to Maximize Ad Revenue in 5 Steps with Playtime
Carly Ostasiewski | February 09, 2024 | 5 min read

Eyes tired?

Tune into the latest app marketing topics instead.
Listen to our podcast instead
Mass Appeal Podcast
Improving the Performance of Free-to-Play Games
February 19, 2024
Mass Appeal Podcast
Optionality: The Future of Loyalty in Mobile Apps
February 12, 2024
image of young man with long hair against mass appeal branding backdrop
Mass Appeal Podcast
Gamifying Crypto Investments to Drive Loyalty & Acquisition
February 06, 2024
Decorative image showing closeup of Alex Guerra from Baz Superapp
Mass Appeal Podcast
How to Build Smart Engagement Programs to Monetize Your App
January 10, 2024
Want to know more about the industry?

Interview

More Interview articles
decorative image of mass appeal podcast logo with young man crossing his arms and looking into camera
Interview
Mass Appeal Podcast: Insights from Adtech Leaders
December 06, 2023
blond woman with long hair smiling into camera
Interview
Expert Series: Navigating In-App Bidding with Anastasia Ignatenko
August 22, 2023
jacob krüger smiling into camera against a purple background
Interview
User Acquisition Trends with Jacob Krüger
August 18, 2023

Mobile Games

More Mobile Games articles
purple decorative image for episode 4 of Mass Appeal podcast
Mass Appeal Podcast
Improving the Performance of Free-to-Play Games
February 19, 2024
young woman looking down at her phone with a mockup of a phone and reward icons next to it
Mobile Games
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
December 29, 2023
young woman inside on an armchair looking and smiling at her phone with a decorate line chart of mobile gamer seasonality in the background
Mobile Data
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
December 21, 2023

Mobile Data

More Mobile Data articles
young woman inside on an armchair looking and smiling at her phone with a decorate line chart of mobile gamer seasonality in the background
Mobile Data
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
December 21, 2023
decorative image with an abstract phone screen showing a puzzle game
Mobile Data
Catching Quality & Securing Wins in Your Puzzle Game Strategy
December 11, 2023
purple background with phone screen showing crypto app wallet with decorative icons around the screen
Mobile Data
6 Things You Didn’t Know about Your Crypto User Base 
October 20, 2023