Mobile Growth Blog

A page of expert insights into mobile app growth. Browse through our words of wisdom here.
`
All Interview Mass Appeal Podcast Mobile Data Mobile Games Monetization Programmatic Ads User Acquisition
purple decorative image for episode 4 of Mass Appeal podcast
Mass Appeal Podcast , Mobile Games
Improving the Performance of Free-to-Play Games
Artem Saldaev
February 19, 2024 | 2 min read
two young people sat down on ground holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
Nilsu Basar
February 13, 2024 | 5 min read
young man smiling at camera with decorative illustrations around him
Mass Appeal Podcast , User Acquisition
Optionality: The Future of Loyalty in Mobile Apps
Artem Saldaev
February 12, 2024 | 2 min read
young man with beard smiling into camera with incons showing playtime and coins and a phone screen
Monetization
How to Maximize Ad Revenue in 5 Steps with Playtime
Carly Ostasiewski
February 09, 2024 | 5 min read
image of young man with long hair against mass appeal branding backdrop
Mass Appeal Podcast , User Acquisition
Gamifying Crypto Investments to Drive Loyalty & Acquisition
Artem Saldaev
February 06, 2024 | 2 min read
image of young woman on her phone drinking tea
Monetization
User Opt-In: Why Permissions Lead to Better Engagement
Carly Ostasiewski
January 15, 2024 | 5 min read
Decorative image showing closeup of Alex Guerra from Baz Superapp
Mass Appeal Podcast , Monetization
How to Build Smart Engagement Programs to Monetize Your App
Sarah Vordermeier
January 10, 2024 | 2 min read
young woman looking down at her phone with a mockup of a phone and reward icons next to it
Mobile Games , Monetization
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
Nilsu Basar
December 29, 2023 | 5 min read
young woman inside on an armchair looking and smiling at her phone with a decorate line chart of mobile gamer seasonality in the background
Mobile Data , Mobile Games
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
Barbara Szczesniak
December 21, 2023 | 5 min read
young woman with reddish hair lying down inside looking fed up with her phone
Mobile Games , Monetization
Ads That Disrupt: Is There Such Thing as Bad Ads?
Nilsu Basar
December 14, 2023 | 6 min read

Make growth happen for your app

Let’s talk