Prodege Doubles Overall Mobile Ad Revenue

Since its launch in 2005, Prodege has positioned itself as one of the leading platforms for consumer rewards and cashback programs in the United States.

Prodege’s leading consumer property, Swagbucks, was first launched in 2008 as a platform for users to earn cashback rewards for completing surveys, shopping, watching videos, and discovering new brands.

Today, Prodege consists of seven unique consumer properties and is made up of 120 million global registered members.

A pivotal aspect of Prodege’s business is offering the right experience for each individual member.

With a flatline in revenue growth coming from their previous offerwall provider, VP of Revenue and Business Development, Lenny Rabin wanted to find new premium gaming opportunities to monetize and engage users on their leading app, Swagbucks.

adjoe’s Playtime ad format allows members to continuously earn Swagbucks for the time they spend and the events they complete when playing games.

As opposed to an offerwall and rewarded video ads, Playtime delivers immediate and continuous rewards that brings members instant gratification during gameplay.

By implementing Playtime’s compelling rewards system, Rabin believed that he would be able to better engage an untapped subset of premium gaming users in addition to Swagbucks’ core loyalty members.

By integrating Playtime, the Swagbucks app was able to double its overall mobile revenue without cannibalizing revenue from its existing business. Swagbucks has become a leader in consumer rewards by allowing users to earn points for engaging with ads, videos, and brands.

The most significant factor in driving incremental revenue has been Playtime’s independent integration. The Playtime ad unit is added on top of a publisher’s current monetization offerings. Therefore, it works alongside all direct or third-party offers found within the Swagbucks app – as opposed to competing against them.

A quarter of Swagbucks’ users now visit the ad unit daily – the majority of which reach 5 to 20 reward milestones per week for a single game. Rabin associates Playtime’s positive impact with the format’s ability to offer Swagbucks’ users “instant gratification without sacrificing the quality of their app.”

As Prodege looks to the future, it has several exciting things planned in its pipeline – including consolidating its position as leader in consumer rewards and cashback.

adjoe has already extended its partnership into Prodege’s prized InboxDollars app and plans to continue strengthening the relationship.