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Nilsu Basar

Nilsu Basar

Product Marketer, Lifelong Learner

I work on product positioning and messaging. I like to bring complexity down to the basics and identify the right value for the target audience. I’m always curious about what is happening in the market – what comes next. I love reading, thinking, learning.

Written articles

Browse through interesting articles and words of wisdom here.
two young people sat down on ground holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
February 13, 2024
young woman looking down at her phone with a mockup of a phone and reward icons next to it
Mobile Games
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
December 29, 2023
young woman with reddish hair lying down inside looking fed up with her phone
Mobile Games
Ads That Disrupt: Is There Such Thing as Bad Ads?
December 14, 2023
decorative image showing closeup of hands holding a phone with interstitial ad elements
Interstitial Ad
November 27, 2023
young man smiling to the side outdoors holding his phone with decorative icons to represent in app purchases
Monetization
IAP Revenue: How Playtime Doesn’t Hurt But Boost It
November 13, 2023
purple background with phone screen showing crypto app wallet with decorative icons around the screen
Mobile Data
6 Things You Didn’t Know about Your Crypto User Base 
October 20, 2023
close-up of someone holding a phone with decorative text: you have a new ad mon partner
Mobile Games
Signs Your Mobile App Needs a New Ad Monetization Solution
September 06, 2023
close-up of phone screen showing crypto app with decorative icons of mobile games
Mobile Data
Play-to-Earn Crypto: How Mobile Games Elevate Interaction with Crypto Apps
August 16, 2023
robot hand and human hand reaching for mobile ad creatives
Mobile Data
AI in Creative Management: Why AI Alone Isn’t the Answer
August 10, 2023
product lead evgeny bagaryakov smiling
Interview
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
March 21, 2023
maksim butrym crossing arms and looking at camera
Interview
Expert Series: Automating Campaign Management with Maksim Butrym
February 20, 2023
Igor Myrgorodskyi smiling
Interview
Expert Series: UA Insights with Igor Myrgorodskyi
February 02, 2023
person with sheets over their head and sunglasses on top
User Acquisition
When Scaling Becomes Scary: How to Enter a New Market
October 24, 2022
abstract image of hands holding a smartphone with a map of turkey on the screen
Mobile Data
Mobile Gaming in Turkey: A GEO with a Generation of Gamers
September 22, 2022
two phone screens with publisher and advertiser app in an engagement loop
Mobile Data
Why Playtime Can’t Compete with Other Mobile Ad Formats
July 11, 2022
abstract image of user acquisition campaigns with Playtime
User Acquisition
5 Ways to Revive and Revolutionize Your User Acquisition Campaigns
May 05, 2022
UA Insights with Rovio UA Manager
Interview
User Acquisition Insights with Kentaro Sugiura
April 29, 2022
CEO Dan Beasley of Viker Games
Interview
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
March 29, 2022
young man sat down on a gamified dating app
Mobile Data
The Meet Group: Meet the (Match)Makers of Gamified Online Dating
March 24, 2022

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